Program Overview
The University of North Alabama’s Bachelor of Business Administration in Professional Marketing program prepares students to understand consumer behavior, build strong brands, and create effective marketing strategies. Through a combination of business fundamentals, market analysis, and creative problem-solving, students develop the skills needed to connect organizations with their audiences in an ever-evolving marketplace.
Why Choose This Program?
- Develop strategic, analytical, and creative skills that drive successful marketing initiatives
- Customize your education through concentration options aligned with your professional interests
- Gain real-world experience and professional development opportunities that prepare you for today’s marketing industry
Options + Tracks
Digital Marketing Concentration
The Digital Marketing concentration prepares students to create and manage marketing campaigns across digital platforms. Students develop skills in digital strategy, content marketing, social media, analytics, and emerging technologies that influence modern consumer behavior.
General Marketing Concentration
With a General Marketing concentration, you’ll receive a broad foundation in marketing principles, consumer behavior, branding, market research, and strategic planning. You will also gain versatile skills that can be applied across a wide range of industries and marketing roles.
Sales Marketing Concentration
The Sales Marketing concentration focuses on relationship building, customer engagement, professional selling, and business development. Students learn how to identify customer needs, communicate value, and drive organizational growth through effective sales strategies.
Curriculum & Coursework
UNA’s Professional Marketing students benefit from a comprehensive business curriculum that combines marketing strategy, consumer insights, communication, and data-driven decision-making. Through coursework and experiential learning opportunities, students develop the skills needed to create impactful marketing initiatives and support organizational growth.
Sample Courses:
- MKT 360 Principles of Marketing
- MKT 365 Consumer Behavior
- MKT 460 Marketing Management
- MKT 475 Digital Marketing
Career Paths & Outcomes
A Bachelor of Business Administration in Professional Marketing prepares students for a variety of careers focused on connecting organizations with customers, building brand awareness, and driving business growth. Graduates learn the strategic, creative, and analytical skills needed to succeed in today’s dynamic marketing environment.
Common Career Paths:
- Marketing Specialist
- Digital Marketing Coordinator
- Brand Manager
- Market Research Analyst
- Sales Representative
- Social Media Manager
- Advertising Account Executive
Student Experience
All Professional Marketing students at UNA will gain valuable experience through professional development, business engagement, and hands-on learning opportunities. Students connect with industry professionals, participate in experiential learning initiatives, and develop the practical skills needed to succeed in marketing, sales, and business-related careers.
Opportunities include:
- Professional networking and employer engagement opportunities
- Community outreach and service-learning experiences
- Career development resources and professional coaching
- Experiential learning projects and case studies
- Faculty-led global learning and study abroad opportunities
Meet the Faculty
Dr. Doug Barrett
Interim Dean, SCOBT
jdbarrett@una.edu
Dr. Jana Beaver
Associate Dean, SCOBT
jbeaver@una.edu
Dr. Nikki Bishop
Senior Academic Advisor
tmathews1@una.edu
Ms. Amanda Chadwell
Career Development Manager
achadwell@una.edu
Mr. Cody Crisp
Associate Director, Advising Services
ccrisp@una.edu
Ms. Karly Harper
Academic Support Specialist
kharper2@una.edu
Ms. Carrie Hibbett
Instructional Designer
chibbett@una.edu
Ms. Christie Nichols
Administrative Manager, Coordinator of Adult Learners
cnichols1@una.edu
Ms. Madison Prince
Coordinator, Experiential Learning & Social Media
mprince3@una.edu
Ms. Raysha Rhea
Associate Director, Marketing and Events
rldobbins@una.edu
Ms. Jennifer Tittle
Associate Director, Fiscal Operations
jrtittle@una.edu
Ms. Ning Wang
Director, SCOBT Operations
nwang@una.edu
[UNA: PLEASE CONFIRM THE INFORMATION ABOVE]
