Program Overview
Our BBA in Data Analytics program is designed for students who want to use data to solve problems, support decisions, and create value in business settings. With a strong foundation in core business areas and specialized coursework in analytics, programming, visualization, databases, and predictive modeling, the program helps you build the technical and strategic skills to turn information into insight.
Why Choose This Program?
- Dedicated full-time faculty holding PhDs from leading universities or first-hand industry experience
- Build in-demand skills in data visualization, programming, database management, quantitative analysis, and predictive analytics.
- Learn how to apply data to real business questions in areas like finance, operations, marketing, economics, and management.
Curriculum & Coursework
The Data Analytics curriculum combines UNA’s BBA core with focused study in the tools and methods used to collect, manage, analyze, and communicate data. Students take business courses in areas like finance, leadership, operations, marketing, communication, strategy, and artificial intelligence while building analytics skills through coursework in programming, database development, data visualization, quantitative methods, predictive analytics, and applied data projects.
Sample Courses:
- DA 275 Tools and Methods for Data Visualization
- DA 380 Programming for Data Analytics
- DA 295 Quantitative Methods in Business and Economics
Career Paths & Outcomes
A BBA in Data Analytics can prepare students for careers that use data to improve decisions, identify trends, solve business problems, and support organizational strategy. Graduates can pursue opportunities across industries such as finance, healthcare, technology, retail, logistics, marketing, government, and consulting.
Common Career Paths:
- Data Analyst
- Business Intelligence Analyst
- Operations Analyst
- Data Scientist
- Marketing Analyst
Student Experience
As a Data Analytics BBA student, you’ll be part of the Sanders College of Business and Technology, where learning extends beyond the classroom. Students can get involved through business student organizations, internships, study abroad, networking events, capstone projects, Smart Startup, and Institute Fellows, giving you opportunities to build experience, connect with employers, and apply your skills in real-world settings.
Opportunities include:
- COBT Ambassadors
- Girls Who Code
- The Generator incubator and maker space
- Collegiate Entrepreneurs Organization (CEO)
- Beta Alpha Psi International Honor and Service Organization
- Future Business Leaders of America
Meet the Faculty
Dr. Randy Beavers
Associate Professor
rebeavers@una.edu
Dr. Tanja Blackstone
Professor
tfblackstone@una.edu
Dr. Michael Floren
Associate Professor
mfloren@una.edu
Dr. Mark Foster
Professor
mdfoster@una.edu
Dr. Jason Imbrogno
Associate Professor
jimbrogno@una.edu
Dr. Fred Kindelsperger
Assistant Professor
jkindelsperger@una.edu
Dr. Keith Malone
Professor
kdmalone@una.edu
Dr. Collin Philipps
Assistant Professor
cphilipps@una.edu
Mr. Nicholas Pierce
Lecturer
npierce1@una.edu
Dr. Heather Rhodes
Associate Professor
hrhodes3@una.edu
Dr. Peter Williams
Professor
pmwilliams@una.edu
